That's why Rapport is the default skill there.
Any way you are convincing someone to do something for you, that's rapport, and it's the friendlier approach. Presence would be more demanding, I think.
And it's an active/passive thing as well, and that's not to be taken lightly. At a quick glance, you can get a lot done with presence, just by looking good or charismatic or something. If you have low rapport with that, people will quickly see that this is just a facade. So maybe not so much an active/passive thing, but a short/long term thing. Do you want something from someone now, without much fuss? Go the presence route. They might not like you after that, maybe they even tip someone off about you. Rapport takes time, you need to establish a connection first, that takes time. But those people will do a lot more for you, they will take risks for you, tell you if someone asked about you, etc.
It's different types of people skills, and for the DFRPG, I think it's good that they are the way they are.