One of my favorite authors is Robert B. Parker. He's been writing the Spenser series for, oh, 30 years now. First person, male POV, hardboiled crime fiction. Though Spenser has gotten a little less hardboiled now that he's getting older.
Parker's newest series is with Sunny Randall, a female P.I. First person POV again. I think he "pulls it off", but he does so differently than female authors do. Different places of focus, different means. I'm not a female reader, though, so I don't know how true it rings for a female reading audience. He certainly has been sticking to themes of "strength" and "self-reliance" with the character.
I hope when my current project is complete I'll be able to shop it out. It's first-person, male protagonist, set in the southeast, and features some strong Native American - particularly Muskogee, Cherokee, and Navajo - mythological elements. (I'm male, living in the southeast, and am of Muskogee heritage.) It's hardboiled supernatural thriller/crime without much in the way of romance or sexy vampires.
There IS kissing by Chapter 2, though! And murder. Murder is first, then the kissing.
--fje