For those who haven't heard of the prizes before, do a search on them and read their wonderful history. They have been around since 2001 have become the highest award in the industry.
So how could something win Best *this* and Best *that* and not win Best Overall? Simple - the voting system. The winners were decided by votes and while a lot of people love DFRPG there are more people who play D&D 3.x. The fans of D&D 3.75 decided that they loved that supplement and they voted in their masses. Other than that one product, well the D&D 3.x market is so fragmented that they split the vote in the categories that anyone else won.
Pathfinder, D&D, or a D20 product won the following awards:
Best Podcast:
SILVER: Chronicles: The Pathfinder Podcast
Best Art, Interior:
GOLD: Pathfinder: The Inner Sea World Guide (Paizo)
Best Cartography
GOLD: Pathfinder: Inner Sea Poster Map Folio (Paizo)
Best Production Values
GOLD: Pathfinder: Bestiary 2 (Paizo)
Best Rules
SILVER: D&D Rules Compendium (Wizards of the Coast)
Best Aid or Accessory
SILVER: D&D Essentials: Dungeon Tiles Master Set—The Dungeon (Wizards of the Coast)
Best RPG Related Product
GOLD: Castle Ravenloft Boardgame (Wizards of the Coast)
Best Adventure
GOLD: Pathfinder AP #43: The Haunting of Harrowstone (Paizo)
Best Monster/Adversary
GOLD: Pathfinder: Bestiary 2 (Paizo)
SILVER: Monster Vault (Wizards of the Coast)
Best Setting
GOLD: Pathfinder: Inner Sea World Guide (Paizo)
SILVER: Dark Sun Campaign Setting (Wizards of the Coast)
Best Supplement
GOLD: Pathfinder: Advanced Player’s Guide (Paizo)
Product of the Year
GOLD: Pathfinder: Advanced Player’s Guide (Paizo)
Fans’ Choice, Best Publisher
GOLD: Paizo Publishing
SILVER: Wizards of the Coast
Other than the D&D there were 4 CoC / Basic Roleplaying products that won awards. The fact that a small publisher Evil Hat won so many of those awards is astonishing.
Here's a list of everyone who was nominated - check out who DFRPG beat out to win.
http://www.ennie-awards.com/blog/?page_id=2156Richard