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McAnally's (The Community Pub) => Author Craft => Topic started by: LizW65 on July 27, 2009, 01:51:06 PM

Title: Ye Old Bait & Switch -- Literary Style
Post by: LizW65 on July 27, 2009, 01:51:06 PM

If I were Simon Kernick, I'd be royally pissed right now:
http://www.marketingweek.co.uk/book-publishers-exploit-stars/3002638.article

The community over at Smart Bitches,Trashy Books decided to run with this and came up with a Photoshop contest for cheesy, exploitative marketing.  The entries are hilarious! You need to scroll about halfway down the page:
http://www.smartbitchestrashybooks.com/index.php

Title: Re: Ye Old Bait & Switch -- Literary Style
Post by: Starbeam on July 27, 2009, 02:24:11 PM

Quote from: LizW65 on July 27, 2009, 01:51:06 PM

If I were Simon Kernick, I'd be royally pissed right now:
http://www.marketingweek.co.uk/book-publishers-exploit-stars/3002638.article

It would at first seem to be very poorly done, but then reading the comments, it looks like it's a free book with a preorder of the new Dan Brown book.  So not so bad as it seems at first.

Title: Re: Ye Old Bait & Switch -- Literary Style
Post by: meg_evonne on July 31, 2009, 09:05:28 PM

Interesting....  Yes, clearly it is a free book given when they pre-order D Brown.

Bloody brilliant marketing?

Or Duped, cheap shilling?  To be honest, I'm not sure what to think.  I suspect though that if they are pre-ordering they will find out when they have to provide their address and information, so nobody should be too put out, unless they had to stand in line to buy or something.

Personally, I like the twists from the Smartbitches.