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McAnally's (The Community Pub) => Author Craft => Topic started by: Quantus on March 09, 2011, 07:58:22 PM

Title: The 99 Cent Ebook
Post by: Quantus on March 09, 2011, 07:58:22 PM
I came across an interesting article about how Ebooks are in a position to reshape the consumption of literature, much in same the way dime novels once brought reading out of a niche market and into low-priced mass popularity.  Here  (http://jakonrath.blogspot.com/2011/03/guest-post-by-john-locke.html)is an editorial from an author with a 99 cent book currently rated #1 on Amazon.  And here  (http://www.kk.org/thetechnium/archives/2011/03/99_cent_books.php)is one just taking a look at the math.



Title: Re: The 99 Cent Ebook
Post by: Shecky on March 09, 2011, 08:34:00 PM
And here's (http://blog.nathanbransford.com/2011/03/amanda-hocking-and-99-cent-kindle.html) one talking about the misperceived "differences" between e-book and print-book pricing.
Title: Re: The 99 Cent Ebook
Post by: Quantus on March 09, 2011, 08:46:00 PM
OK, Your link is definitely more informative :)
Title: Re: The 99 Cent Ebook
Post by: Shecky on March 09, 2011, 09:05:03 PM
OK, Your link is definitely more informative :)

It was good to find some actual numbers, collated and organized, to replace my purely individual, anecdotal evidence.
Title: Re: The 99 Cent Ebook
Post by: Starbeam on March 10, 2011, 12:19:17 AM
What helps with the link Shecky posted is that the guy who posted it was a literary agent until maybe 3 or 4 months ago.  And now he's also a published author.  So he's in a good position to comment on it.
Title: Re: The 99 Cent Ebook
Post by: Shecky on March 10, 2011, 01:21:41 AM
He's pretty much in a unique, more-qualified-than-most-professionals position.
Title: Re: The 99 Cent Ebook
Post by: Piotr1600 on March 10, 2011, 04:09:22 AM
meg_evonne started a thread about the changing face of publishing that is pretty interesting:
http://www.jimbutcheronline.com/bb/index.php/topic,24658.0.html

One of the things that will probably have to be differentiated  is ePub by a major house, versus ePub by a house in the middle sizes, versus small pub (bordering on vanity type publishing or the ebook equivalent)...

As you get smaller, the houses generally have less capability... This is actually following  pretty closely with what the music industry has done over the last decade or so.

Artist/Writer Development - gone
Advances - reduced (and constrained)
Editors - reduced or eliminated in favor of self-editing.
Marketing - reduced unless there is some known market
Advertising - reduced/eliminated

And as you look at reducing (or eliminating) those overhead costs, you begin to look at the ability to sell the final product for *much* reduced price and still maintain good dollar volumes, and profit margins...

Not disagreeing with the numbers you've posted Shecky, but that model is now, and will continue to be, under severe competitive pressure. Especially as the overall epub business reaches a nominal operating model of its own.  And eliminating overhead is *always* an approved method (even if it is done poorly, or in a shortsighted way.)
Title: Re: The 99 Cent Ebook
Post by: Shecky on March 10, 2011, 04:33:49 AM
E-business being what it is, whole industries are in flux and will only accelerate their changes as we move forward. So what applies today may not apply tomorrow, as what applied yesterday most definitely does NOT apply as much today. The point was that a lot of people are making off-the-cuff assumptions about the industry that are, simply put, off base.
Title: Re: The 99 Cent Ebook
Post by: Piotr1600 on March 10, 2011, 04:39:07 AM
E-business being what it is, whole industries are in flux and will only accelerate their changes as we move forward. So what applies today may not apply tomorrow, as what applied yesterday most definitely does NOT apply as much today. The point was that a lot of people are making off-the-cuff assumptions about the industry that are, simply put, off base.
Yup.

(Interestingly, regarding the parallels in the music industry side vs the book side is there is a huge divergence in concert tours. While never intended to be *unprofitable* in the past, they are now very much intended to be *really* profitable. I sort of wish there were a corresponding book model...)

Title: Re: The 99 Cent Ebook
Post by: Shecky on March 10, 2011, 11:42:36 AM
Yup.

(Interestingly, regarding the parallels in the music industry side vs the book side is there is a huge divergence in concert tours. While never intended to be *unprofitable* in the past, they are now very much intended to be *really* profitable. I sort of wish there were a corresponding book model...)



That would be nice, yeah.
Title: Re: The 99 Cent Ebook
Post by: Starbeam on March 10, 2011, 01:43:40 PM
I've actually read somewhere that the comparison to the music business is not really the best, and the comparison that should be made is to the changes in television.  If I think about it at lunch time, I'll try to find the link to the blog.
Title: Re: The 99 Cent Ebook
Post by: Landing on March 10, 2011, 11:48:40 PM
All right Shecky you finally got me convinced with that article, its good to see the actual numbers. Of course I'm not going to be changing my tune, I will be grumbling for cheap ebooks the same way people grumble for free beer.  ;D
Title: Re: The 99 Cent Ebook
Post by: Electric MacButters on March 11, 2011, 12:21:29 AM
Landing, would you like to become one of my minions?
Title: Re: The 99 Cent Ebook
Post by: Landing on March 11, 2011, 12:23:22 AM
would you like to became one of mine?  ;)
Title: Re: The 99 Cent Ebook
Post by: triple8 on March 11, 2011, 04:50:40 AM
So, does anybody have an idea if self-publishing on PubIt/B&N is better or worse than Kindle/amazon?
 :-\
Title: Re: The 99 Cent Ebook
Post by: Piotr1600 on March 11, 2011, 09:43:48 PM
I've actually read somewhere that the comparison to the music business is not really the best, and the comparison that should be made is to the changes in television.  If I think about it at lunch time, I'll try to find the link to the blog.
Awesome - I'd like to read that, if for no other reason to see what their reasoning is.
Title: Re: The 99 Cent Ebook
Post by: Shecky on March 11, 2011, 10:01:00 PM
Awesome - I'd like to read that, if for no other reason to see what their reasoning is.

I always enjoy reading well-thought-out arguments with plenty of numerical support and solid evidence, even if I don't agree with them in a final emotional judgement.
Title: Re: The 99 Cent Ebook
Post by: Starbeam on March 12, 2011, 03:16:01 AM
I'm pretty sure this is the right one--http://kriswrites.com/2010/10/21/the-business-rusch-changing-times-overview/ (http://kriswrites.com/2010/10/21/the-business-rusch-changing-times-overview/), though I only skimmed through it tonight.
Title: Re: The 99 Cent Ebook
Post by: OZ on March 12, 2011, 03:52:27 AM
Good article. Thanks for posting the link.
Title: Re: The 99 Cent Ebook
Post by: Compass Rose on March 12, 2011, 03:32:56 PM
Great links. Much enjoyed, and very informative.
Title: Re: The 99 Cent Ebook
Post by: Piotr1600 on March 12, 2011, 10:57:31 PM
Thank you veddy muchly Starbeam!
That was an enjoyable &  interesting article. She made one serious factual error, and a couple of odd (to me!) assumptions, but in all some very good points.
I shall have to chew on it some more...