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Giving books away free - Gaiman online this month

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mountainsoul:
Evening all,
Wondering if anyone else here is aware of the free online copy of American Gods that is available this month?
It's over at the Harper Collins website at http://browseinside.harpercollins.com/index.aspx?isbn13=9780060558123&WT.mc_id=author_AmerGods_FullAccess_022208 for this month only (I think it's just this month anyway).

Couple of things, for one, I'd recommend it! If you haven't tried any Gaiman it's a good way to try him for free; and also, what are people's views on free books. Aside from the not having to pay for things, do people think this could be good or bad for authors and readers. Gaiman says that he believes books have always been given freely and most people will buy other books or another copy of the one they've read for themselves, that's how I got into JB myself.
I can see how it can be a good way for writers to break through into the popular conciousness but does anyone think that for established authors to do this risks a reduction in the potential of people seeing writing as a valid life choice. The prospect of advert carrying free book sites with google-ads between every chapter might be good for the world of un-published authors but what of bookshops?
Admittedly most of these points are covered on Mr Gaiman's Blog, but what people's thoughts here?

I'll stick a link and the same question over on McAnally's as well but I'd like as many people's views as possible (and to get more people aware of it).
Comments please

Yeratel:
Baen Books has a whole library of books that can be read online, or downloaded for free: http://www.baen.com/library/

KevinEvans:
There is also the Gutenburg project, with a really large FnSF section.
linky

http://www.gutenberg.org/wiki/Main_Page
Regards,
Kevin

mountainsoul:
But what do you think of these sort of sites?

Is there a difference between new and old authors work being put up?

I find these sites very useful at work, especially on quiet shifts, and they've introduced me to some works I might not have read otherwise but do you think this will be beneficial to current authors.

Noey:
I think that it's a good way to draw readers into your books and build loyalty. I also know that Howard V. Hendrix, Science Fiction Writers of America big guy, disagrees what with the whole webscab controversy that happened a while back. The irony that it's a science fiction writer railing against technology should go unsaid, but no one ever called me subtle. I'm sayin' it anyway.  :)

http://community.livejournal.com/sfwa/10039.html

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