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The ads!

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Priscellie:
I never thought I'd say this, but... the new ads look great, Fred!  Very understated and out of the way and harmonious with the layout, not to mention actually topical.  Hopefully they'll bring in a little cash to offset the cost of running the second domain!  It boggles my mind that as successful as Jim is, you're still having to cover his site expenses out of pocket.  Pony up already, ROC! :D

Mickey Finn:
Once upon there was a little site for entertainment news called CHUD.com.
Nick, the guy behind CHUD, *hated* site ads. Said they'd never be on his site.
Problem is, the site got really popular, and he couldn't afford not to do ads, so he started using them. The companies he used, though, while targeted, were exceedingly obnoxious and if they didn't crash your browser, would take over huge parts of the screen (and often overlap what you were trying to click on). It's still a great site, but most of my friends won't go there because of the ads.

Thank you for not going down that road, Fred. ;)

Helen™:
After careful searching, I finally figured out what ads you were talking about.  Yeah, I'm glad we're not being bombarded.  It's really well done.  Thanks.

iago:
Google's been pretty good at providing solid targeted ads.

And don't worry about Roc not paying me.  With the Cafe Press T-Shirts, the Google Ads, and especially the Amazon referrals from the store part of jim-butcher.com, I'm actually making a small profit from running the site.  Which is a good thing -- it gave me the freedom to consider things like this site-split upgrade and helps take the sting out of the fact that I'm self-employed. :)

Shecky:
Out of curiosity, how much more would it cost to run the site ad-free?

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