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Did The Ad Clicks Go Away

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Pinky Narfanek:

--- Quote from: Captain Hammer on January 31, 2009, 05:45:19 PM ---But wasn't clicking on them a good thing?

--- End quote ---
From the point of the site, it's good because it generates more revenue which helps control the costs of running the board.

From the point of the advertisers, it's not so good.  You get a spike in your costs (the company pays google which then pays the board as well as your increased bandwidth, etc.), but see less than your expected revenue return because people aren't buying anything from your site--which then lessens the effectiveness of your advertising dollars.

Yeratel:
Well, when I buy something from Amazon, I still go through the link from here. It doesn't cost me anything extra.  :)

The Dread Pharaoh Roberts:
Encouragement to click can also affect the performance metrics of the ads - and Google needs to give "real" results to the advertisers so they can figure out if they're getting their money's worth.

iago:

--- Quote from: The Angel Yeratel on February 01, 2009, 02:55:35 AM ---Well, when I buy something from Amazon, I still go through the link from here. It doesn't cost me anything extra.  :)

--- End quote ---

Buying from Amazon is an entirely different kettle of fish. In fact I'm thinking about ditching the google ad thing, given that Amazon's where the lion's share of site-supporting revenue comes from.

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